Join Unity by Hard Rock Loyalty Rewards Program

Not a member yet?

Create your new Unity account today and start earning Unity points and Tier Credits for qualifying purchases at participating locations.

Create new account

First-time logging in as a Unity Member?

Activate your online account

Complete signing up and activate your online account to check your Unity Points and Tier Credits, book personalized offers, view upcoming reservations and more.

Complete online signup

Former Hard Rock Rewards Member?

Activate your new Unity account reserved for you

Hard Rock Rewards has ended. Former Hard Rock Rewards members, we reserved a new Unity Account number for you. If you’ve not completed your sign up or activated your the Unity account number we emailed and reserved for you, please call Customer Care.

Recover your account number

Former Seminole Wild Card Member with online credentials?

Log in with your new Unity account reserved for you

Seminole Wild Card has ended. Former Seminole Wild Card members with Semiole Wild Card online credentials, you can log in to Unity by Hard Rock with your new account number (or email address on-file) and your "old" pasword from Seminole Wild Card online account.

Log in

Former Seminole Wild Card Member without online credentials?

Activate your new Unity account reserved for you

Seminole Wild Card has ended. Former Seminole Wild Card members without online credentials, we reserved a new Unity Account number for you. If you’ve not activated the new Unity account number we emailed and reserved for you, please activate online.

Complete online signup

Former Mirage loyalty members?

Activate your online account

Complete signing up and activate your online account to check your Unity Points and Tier Credits, book personalized offers, view upcoming reservations and more.

Complete online signup

Former Cincinnati Wild Card Member?

Activate your online account

Your existing Wild Card Account Number is now your Unity Account Number. Complete signing up and activate your online account to check your Unity Points and Tier Credits, book personalized offers, view upcoming reservations and more.

Complete online signup

Atlantic City Wild Card Rewards Member?

Coming in 2024

Current Hard Rock Wild Card members keep using your Wild Card Rewards account until Unity launches at your location.

View participating locations

Join Unity™ by Hard Rock

Not a member yet?

First-time logging in as a Unity Member?

Former Hard Rock Rewards Member?

Former Seminole Wild Card Member with online credentials?

Former Seminole Wild Card Member without online credentials?

Former Mirage loyalty members?

Former Cincinnati Wild Card Member?

Atlantic City Wild Card Rewards Member?