Join Unity™ by Hard Rock

Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and more.

Not a member yet?

Join Unity by Hard Rock

Create your new Unity account today and start earning Unity points and Tier Credits for qualifying purchases at participating locations.

Create new account

First-time logging in as a Unity Member?

Activate your online account

Complete signing up and activate your online account to check your Unity Points and Tier Credits, book personalized offers, view upcoming reservations and more.

Complete online signup

Former Hard Rock Rewards Member?

Activate your new Unity account reserved for you

Hard Rock Rewards has ended. Former Hard Rock Rewards members, we reserved a new Unity Account number for you. If you’ve not completed your sign up or activated your the Unity account number we emailed and reserved for you, please call Customer Care.

Recover your account number

Former Seminole Wild Card Member with online credentials?

Seminole Wild Card has ended. Former Seminole Wild Card members with Semiole Wild Card online credentials, you can log in to Unity by Hard Rock with your new account number (or email address on-file) and your "old" pasword from Seminole Wild Card online account.

Former Seminole Wild Card Member without online credentials?

Activate your new Unity account reserved for you

Seminole Wild Card has ended. Former Seminole Wild Card members without online credentials, we reserved a new Unity Account number for you. If you’ve not activated the new Unity account number we emailed and reserved for you, please activate online.

Complete online signup

Mirage loyalty members?

Activate your online account

Complete signing up and activate your online account to check your Unity Points and Tier Credits, book personalized offers, view upcoming reservations and more.

Complete online signup

Wild Card Rewards Member?

Coming in 2023

Current Hard Rock Wild Card members keep using your Wild Card Rewards account until Unity launches at your location.

View participating locations