Unity by Hard Rock is a global loyalty program unlike any other. For the first time in our 50 year history, you can earn incredible rewards while staying, dining, shopping, gaming and doing what you love at participating Hard Rock Cafes, Hotels, and Casinos – anywhere in the world.
We wanted to create a loyalty program that is built around the entire Hard Rock Universe. Our goal is to offer you a more personalized and rewarding loyalty experience through a unified program that is unlike any loyalty program in the world.
Hard Rock Rewards
Hard Rock Rewards was retired on July 11, 2022. A new Unity account was reserved for all members to ensure a seamless transition to the Unity program. Members received an email and need to simply review and accept new Terms & Conditions to activate their reserved Unity account, which allows their Rewards account history and activity to be moved over to their new Unity account.
- Any unspent Hard Rock Rewards earnings will be converted to Unity Points.
- Any Free Hotel Night Certificates or Cafe offers will redeemable until their expiration date. Contact Customer Care to book your stay.
Seminole Wild Card
Seminole Wild Card has been retired as of September 27, 2022. A new Unity account was reserved for all members to ensure a seamless transition to the Unity program.
- Former Seminole Wild Card members with online credentials, you can log in to Unity by Hard Rock with your new account number (or email address on-file) and your "old" Seminole Wild Card online account password.
- Former Seminole Wild Card members wihtout online credentials, we reserved a new Unity Account number for you. If you have not activated the new Unity account number we emailed and reserved for you, please activate online.
Wild Card Rewards
Participating casino loyalty programs like Wild Card Rewards will retire when Unity by Hard Rock launches at the participating property. Continue using your Wild Card Rewards account until Unity by Hard Rock rolls out at your location. Visit participating locations.
As of September 27, 2022, Hard Rock’s Unity Loyalty Program has launched in over 150 participating locations including Seminole Gaming locations.
Keep using your Hard Rock Wild Card Rewards until Unity launches at your desired location. Check back online to see if your favorite location has joined unity yet.
Yes, membership in Unity by Hard Rock is completely free.
As a member, you are recognized at every participating Hard Rock location around the world and enjoy special tier-based benefits that get better the more you participate.
You can view Unity by Hard Rock benefits available to members, as well as additional benefits available at a specific participating locations, on our Benefits page. Confirm with the participating location as benefits may be subject to availability.
No, the membership is for individual use only. However, you can encourage your friends and family members to join too!
Any points or rewards earned are non-transferable.
There are four (4) levels of Unity by Hard Rock membership. Benefits increase as you move through the different Unity Tiers.
The four (4) Unity Tiers are: Star, Legend, Icon, and X.
You can advance to the next Unity Tier by earning Tier Credits through qualifying spend at participating locations. The higher your Unity Tier, the better your benefits become.
Below are the corresponding Tier Credits for each Unity Tier:
Tier 1: Star: 0 – 3,999 Tier Credits
Tier 2: Legend: 4,000 – 14,999 Tier Credits
Tier 3: Icon: 15,000+ Tier Credits
Tier 4: X: by Invitation only
Tier Credits are a measure of your progress toward your next Unity Tier status. They are earned based on your total gaming or non-gaming qualifying spend in a calendar year (January 1st through December 31st). You earn 1 Tier Credit for every $1 spent in participating cafes and hotels, as well as on dining and retail outside of the cafe. Tier Credit earning rates will vary at each casino based on your game play. Total annual tier Credits = Tier Score. Your Tier Score will reset at the beginning of each year.
Unity Points are earned every time you game, purchase food, buy merchandise, or stay the night at one of our Hard Rock hotels. Unity Points work just like cash at any participating Hard Rock and Seminole Gaming location.
You can earn 3 Unity Points for every $1 spent in any participating cafe and non-casino hotel, and 1 Unity Point for every $1 spent on all other non-gaming spend in casinos. Unity Point earning rates for gaming at our casinos will vary at each casino based on your individual game play.
Your Unity Points will not expire if you have made an eligible purchase within the last six (6) months.
Redeeming Unity Points does not reset the expiration date.
The following activities at participating locations are considered qualifying spend and will extend your point expiration dates:
- Table games play
- Slot machine play
- Online gaming
- Poker play
- Dining at participation cafes
- Qualifying stays
- Purchases at Rock Shop (including online store)
100 Unity Points convert to $1 USD (conversion rates may apply) on qualifying purchases at participating restaurants, bars, hotels, lounges and retail stores.
Unity Points can be converted to Free Play for Game Play at selected casinos.
Balances & Transactions
You can also check your Tier Credit and Unity Point balances at a player’s club or kiosk where available at participating locations.
We do our best to post transactions immediately, there are some circumstances which may require up to 7-10 days for transactions to post.
To earn Unity Tier Credits and Unity Points for hotel reservations, a qualified stay must be booked directly with Hard Rock Hotels. You can also make your hotel reservation via Unity by Hard Rock.
To ensure your Unity Points are accurately credited to your Unity account, provide your Unity by Hard Rock account number when making reservations and at hotel check-in.
A qualifying stay means a stay at a participating location (excluding any non-qualifying stay) at public or non-public rates, including advanced purchase rates, corporate packaged rates, and government rates booked directly.
Hotel rooms booked through a tour operator or other third-party channel including at a group rate as part of an event, meeting conference or organized tour, at a tour operator, wholesaler, or crew room rate, at a business, employee or friends and family rate, or if the guest room was provided complimentary, are not considered qualifying stays, and will not earn Unity by Hard Rock Tier Credits or Unity Points.
Unredeemed cafe offers are redeemable through their expiration dates.
Yes, you will get priority seating based on your Unity Tier status.
If there is a wait list, Icon and X Tiers will receive priority seating, due to their Tier status, before general guest.
Yes, you will still receive birthday offers. We love when guests celebrate birthdays with us.
Yes, Milestone Pins will be part of Unity by Hard Rock.
Be on the lookout for more information about pins coming in the near future.