Visit us around the world.
Earn Tier Credits when you play, stay and dine at participating locations.
Amp up your benefits by progressing through Unity Tiers with your Tier Credits.
Rewards built around U
Unity™ by Hard Rock is a global loyalty program unlike any other. For the first time in our 50-year history, you can earn and redeem incredible rewards while doing what you love at Seminole Gaming locations and participating Hard Rock Hotels, Cafes, Casinos, and more.
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Log InWhatever U do, get rewarded
Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and more.
Earn, Redeem, Repeat
Get the recognition you deserve by earning and redeeming Unity Points toward great rewards and enjoy exclusive tier benefits, at participating locations around the world.
Free Play Rewards
Hit the casino floor at participating locations, play your favorite slots, and earn Free Play Rewards to keep the fun rolling.
Stay & Play
Take your experience further by earning Unity Points and redeeming them for future hotel stays and upgrades.
Build your status
Enjoy exclusive benefits as you progress through the Unity Tiers. Earn 1 Tier Credit for every qualifying $1 spent in participating cafes and hotels, as well as on dining and retail outside of the cafe. Tier Credit earning rates will vary at each casino based on your game play. Achieve status for qualifying spend each calendar year.
Star
0–3,999 Tier Credits
Your introduction to Unity includes discounts, presale access, offers, gifts and more. It’s easy to start getting the Star treatment, and it’s available across the world at participating locations.
Join Unity by Hard Rock today.
Legend
4,000–14,999 Tier Credits
From the casino floor to being first at the door, Legend members get everything Star members enjoy, and then some, including member-only hotel rates, special cafe benefits and more.
Icon
15,000+ Tier Credits
Icon members are Hard Rock through and through and enjoy the benefits of Legends, and then some. From priority treatment in the casino to VIP hotel-lounge access, Icon members who eat, live and breathe the Hard Rock life get rewarded with Unity.
X
Invite-only
We've saved our very best for the very best. This bespoke Tier is whatever our members want it to be. Think exclusivity, personalized service, the best hotel rooms and your special requests granted. X members have the chance to see the world through the lens of a VIP, and we're here to make it happen.
Rack up Unity Points
Earn Unity Points† on qualifying spend every time you game, purchase food, buy merchandise, or stay the night at one of our Hard Rock hotels.
3x
Earn 3 Unity Points for every qualifying $1 spent at participating Cafes, non-casino Hotels and Rock Shops
1x
Earn 1 Unity Point for every qualifying $1 spent on all other non-gaming spend in participating Casinos.
*
Earn Unity Points* on gaming in participating Casinos.
*Earning rates at Casinos vary by location.
†Your Unity Points will remain active as long as you’ve made a qualifying purchase within the last six (6) months. Redeeming Unity Points will not keep your unspent points from expiring.
How to earn
Tier Credits & Unity Points
Earn Tier Credits and Unity Points with every qualifying purchase at a participating location. Turn the way you play into rewarding experiences for you, and even your entourage.
Play
Dine
Shop
Stay
Where will your Unity Points take U next?
Your Unity Points can be used like regular dollars, 100 Unity Points converts to $1 USD*, on qualifying purchases at our participating restaurants, bars, hotels, lounges and retail stores. Check out the list of participating locations as more Hard Rock and Seminole Gaming locations will be joining Unity by Hard Rock in 2022.
*Conversion rates may vary.
Wine & Dine
Use your Unity Points to redeem dining experiences at hotels, casinos and at our legendary cafes around the world.
Merch & Swag
Cash in your Unity Points for the gear you’ve had your eyes on at Rock Shop.
Create unforgettable experiences.
Redeem your Unity Points at participating locations.
Coming soon many more participating locations will be added to Unity by Hard Rock. Don't forget to opt in to Unity communications to stay in the know.
Rewards are waiting for U
Start earning at participating locations worldwide. Sign up today for exclusive offers, benefits & more ways for U and your entourage to come out and play.
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Unity by Hard Rock Mobile App
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