Rewards built around U

Unity™ by Hard Rock is a global loyalty program unlike any other. For the first time in our 50-year history, you can earn and redeem incredible rewards while doing what you love at Seminole Gaming locations and participating Hard Rock Hotels, Cafes, Casinos, and more.


Whatever U do, get rewarded

Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and more.

View all benefits

Build your status

Enjoy exclusive benefits as you progress through the Unity Tiers. Earn 1 Tier Credit for every qualifying $1 spent in participating cafes and hotels, as well as on dining and retail outside of the cafe. Tier Credit earning rates will vary at each casino based on your game play. Achieve status for qualifying spend each calendar year.

Unity by Hard Rock Star Tier
0–3,999 Tier Credits

Your introduction to Unity includes discounts, presale access, offers, gifts and more. It’s easy to start getting the Star treatment, and it’s available across the world at participating locations.
Join Unity by Hard Rock today.

Unity by Hard Rock Legend Tier
4,000–14,999 Tier Credits

From the casino floor to being first at the door, Legend members get everything Star members enjoy, and then some, including member-only hotel rates, special cafe benefits and more.

Unity by Hard Rock Icon Tier
15,000+ Tier Credits

Icon members are Hard Rock through and through and enjoy the benefits of Legends, and then some. From priority treatment in the casino to VIP hotel-lounge access, Icon members who eat, live and breathe the Hard Rock life get rewarded with Unity.

Unity by Hard Rock X Tier

We've saved our very best for the very best. This bespoke Tier is whatever our members want it to be. Think exclusivity, personalized service, the best hotel rooms and your special requests granted. X members have the chance to see the world through the lens of a VIP, and we're here to make it happen.

Rack up Unity Points

Earn Unity Points† on qualifying spend every time you game, purchase food, buy merchandise, or stay the night at one of our Hard Rock hotels.


Earn 3 Unity Points for every qualifying $1 spent at participating Cafes, non-casino Hotels and Rock Shops


Earn 1 Unity Point for every qualifying $1 spent on all other non-gaming spend in participating Casinos.


Earn Unity Points* on gaming in participating Casinos.

*Earning rates at Casinos vary by location.

†Your Unity Points will remain active as long as you’ve made a qualifying purchase within the last six (6) months.
Redeeming Unity Points will not keep your unspent points from expiring.

How to earn
Tier Credits & Unity Points

Earn Tier Credits and Unity Points with every qualifying purchase at a participating location. Turn the way you play into rewarding experiences for you, and even your entourage.



All your favorite slots. All in one place. All with rewards as you play.

Table games

Blackjack, poker, baccarat and more. Unity members earn at table games, too.

Video poker

Great games, great payouts, great ways to earn Tier Credits and Unity Points.


Hard Rock Cafe

Legendary food meets local memorabilia. It all starts here and it all comes with great member earn rates.

Casino & Hotel Restaurants

Find your next favorite food spot and enjoy dining as a Unity member while your earnings stack up.


Rock Shop

Take a piece of Hard Rock home with you. Collect swag and earn as you visit us around the globe.


Hotels & Resorts

An unending feeling of "whoa, this is amazing" stays with you throughout your time at Hard Rock Hotels and Resorts.

Where will your Unity Points
take U next?

Your Unity Points can be used like regular dollars, 100 Unity Points converts to $1 USD*, on qualifying purchases at our participating restaurants, bars, hotels, lounges and retail stores. Check out the list of participating locations as more Hard Rock and Seminole Gaming locations will be joining Unity by Hard Rock in 2022.

*Conversion rates may vary.

View all participating locations

Rewards are waiting for U

Start earning at participating locations worldwide. Sign up today for exclusive offers, benefits & more ways for U and your entourage to come out and play.

Join Now

Download the
Unity by Hard Rock
Mobile App

See all Unity has to offer —at your fingertips.
Learn More.

Download Unity by Hard Rock at the App Store Download Unity by Hard Rock at the Google Play Store