Participating Hard Rock and Seminole Gaming properties are launching Unity beginning April 2022. More locations will launch July 12, throughout 2022 and beyond. Wild Card Rewards and Seminole Wild Card members can keep using their current account until Unity launches at your location. Learn more
Unity™ by Hard Rock is a global loyalty program unlike any other. For the first time in our 50-year history, you can earn and redeem incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and more.
Unity by Hard Rock is a global loyalty program unlike any other. You can earn and redeem incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and more.
Get the recognition you deserve by earning and redeeming Unity Points toward great rewards and enjoy exclusive tier benefits, at participating locations around the world.
Hit the casino floor at participating locations, play your favorite slots, and earn Free Play Rewards to keep the fun rolling.
Take your experience further by earning Unity Points and redeeming them for future hotel stays and upgrades.
Enjoy exclusive benefits as you progress through the Unity Tiers. Earn 1 Tier Credit for every qualifying $1 spent in participating cafes and hotels, as well as on dining and retail outside of the cafe. Tier Credit earning rates will vary at each casino based on your game play. Achieve status for qualifying spend each calendar year.
Your introduction to Unity includes discounts, presale access, offers, gifts and more. It’s easy to start getting the Star treatment, and it’s available across the world at participating locations.
Create your Unity account today.
From the casino floor to being first at the door, Legend members get everything Star members enjoy, and then some, including member-only hotel rates, special cafe benefits and more.
Icon members are Hard Rock through and through and enjoy the benefits of Legends, and then some. From priority treatment in the casino to VIP hotel-lounge access, Icon members who eat, live and breathe the Hard Rock life get rewarded with Unity.
We've saved our very best for the very best. This bespoke Tier is whatever our members want it to be. Think exclusivity, personalized service, the best hotel rooms and your special requests granted. X members have the chance to see the world through the lens of a VIP, and we're here to make it happen.
Earn Unity Points every time you purchase food at a Cafe, buy merchandise from the Rock Shop, game or stay the night at one of our Hotels or Casinos.
Earn 3 Unity Points for every $1 spent at participating Cafes and non-casino Hotels.
Earn 1 Unity Point for every $1 spent on all other non-gaming spend in participating Casinos.
Earn Unity Points* for every $1 spent gaming in participating Casinos.
*Earning rates at Casinos vary by location.
Earn Tier Credits and Unity Points with every qualifying purchase at a participating location. Turn the way you play into rewarding experiences for you, and even your entourage.
Your Unity Points can be used like regular dollars, 100 Unity Points converts to $1 USD*, on qualifying purchases at our participating restaurants, bars, hotels, lounges and retail stores. Check out the list of participating locations as more Hard Rock and Seminole Gaming locations will be joining Unity by Hard Rock in 2022.
*Conversion rates may vary.
Welcome to the stage New York City’s newest and brightest star, Hard Rock Hotel New York.
This is your backstage pass to the best of Midtown Manhattan with Broadway, Rockefeller Center, and Fifth Avenue shopping steps away. Learn More
You’ll have no trouble living the rock-star lifestyle at Hard Rock Hotel & Casino Sacramento. Take it up to 11 with live music and entertainment, exquisite dining, sleek bars and lounges, and world-class gaming. Learn More.
Earn Tier Credits when you play, stay and dine at participating locations.
Amp up your benefits by progressing through Unity Tiers with your Tier Credits.
Redeem your Unity Points at participating locations.
Coming soon many more participating locations will be added to Unity by Hard Rock. Don't forget to opt in to Unity communications to stay in the know.
Start earning at participating locations worldwide. Sign up today for exclusive offers, benefits & more ways for U and your entourage to come out and play.
Create your accountSee all Unity has to offer —at your fingertips. Learn More.
