Participating Hard Rock and Seminole Gaming properties are launching Unity at different times, beginning April 2022 with Hard Rock Casino Northern Indiana and Hard Rock Hotel New York, many Hotels and Cafes in Summer 2022, and more participating locations being added throughout 2022 and beyond. Keep using your current account and program until Unity launches at your location.
Unity by Hard Rock is a global loyalty program unlike any other. For the first time in our 50-year history, you can earn and redeem incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and more.
Earn and redeem Unity Points at participating casinos, hotels, resorts and cafes.
Create your account
Welcome to the stage New York City’s newest and brightest star, Hard Rock Hotel New York.
This is your backstage pass to the best of Midtown Manhattan with Broadway, Rockefeller Center, and Fifth Avenue shopping steps away. Learn More
Earn Tier Credits when you play, stay and dine at participating locations.
Amp up your benefits by progressing through Unity Tiers with your Tier Credits.
Redeem your Unity Points at participating locations.
Coming soon many more participating locations will be added to Unity. Don't forget to opt in to Unity communications to stay in the know.
Unity is a next-level loyalty program that combines casino, hotel, integrated resorts, cafes, concerts and our Rock Shop® into one amazing program that lets you earn and redeem wherever you find fun.
Get the recognition you deserve at participating locations around the world, and enjoy a long list of increasingly exciting benefits as you progress through Tiers.
Hit the casino floor at participating locations, play your favorite slots, and earn Free Play Rewards to keep the fun rolling.
Take your experience further by earning Unity Points and redeeming them for future hotel stays and upgrades.
Earn Tier Credits and Unity Points with every qualifying purchase at a participating location. Turn the way you play into rewarding experiences.
Your introduction to Unity includes discounts, presale access, offers, gifts and more. It’s easy to start getting the Star treatment, and it’s available across the world at participating locations. Sign up today.
From the casino floor to being first at the door, Legend members get everything Star members enjoy, and then some, including member-only hotel rates, special cafe benefits and more.
Icon members are Hard Rock through and through and enjoy the benefits of Legends, and then some. From priority treatment in the casino to VIP hotel-lounge access, Icon members who eat, live and breathe the Hard Rock life get rewarded with Unity.
We've saved our very best for the very best. This bespoke Tier is whatever our members want it to be. Think exclusivity, personalized service, the best hotel rooms and your special requests granted. X members have the chance to see the world through the lens of a VIP, and we're here to make it happen.
Earn Tier Credits and Unity Points with every qualifying purchase at a participating location. Turn the way you play into rewarding experiences for you, and even your entourage.
Your Unity Points can be used like regular dollars at our restaurants, bars, hotels, lounges and retail stores.
Check out the list of participating locations as more Hard Rock and Seminole Gaming locations will be joining Unity™ by Hard Rock in 2022.
Start earning at participating locations worldwide. Join today for exclusive offers, benefits and more ways for you and your crew to come out and play.
Create your accountUnity by Hard Rock is a global loyalty program unlike any other. For the first time in our 50 year history, you can earn incredible rewards while staying, dining, shopping, gaming and doing what you love at participating Hard Rock Cafes, Hotels, and Casinos – anywhere in the world.
We wanted to create a loyalty program that is built around the entire Hard Rock Universe. Our goal is to offer you a more personalized and rewarding loyalty experience through a unified program that is unlike any loyalty program in the world.
We will be retiring Hard Rock Rewards and participating casino loyalty programs like Wild Card when Unity launches. Continue using your Hard Rock Rewards, Wild Card and Seminole Wild accounts until Unity by Hard Rock rolls out at your location.
Unity Points are earned on qualifying spend every time you game, purchase food, buy merchandise, or stay the night at one of our Hard Rock hotels. You can earn three (3) Unity Points for every US $1 spent in a participating cafe and non-casino hotel, and one (1) Unity Point for every US $1 spent on all other non-gaming spend in casinos. For gaming spend, the number of Unity Points you can earn will vary at each casino based on your game play. Unity Points can be used to make purchases of certain products and services (generally 100 Unity Points = US $1, unless stated otherwise) at participating locations across the Hard Rock Universe.
Unredeemed Cafe offers are redeemable through their expiration dates.
To earn Unity Tier Credits and Unity Points on Hotel Bookings, a qualified stay must be booked directly with Hard Rock Hotels. You can make your booking through Unity by Hard Rock or use the mobile Unity by Hard Rock App. To ensure Unity Points are accurately credited to your Unity account, provide your Unity number when making reservations and at hotel check-in.