Rewards built around U

Unity by Hard Rock is a global loyalty program unlike any other. For the first time in our 50-year history, you can earn and redeem incredible rewards while doing what you love at participating Hard Rock Hotels, Cafes, Casinos, and more.


All of Hard Rock. All in one program.
All for U.

Earn and redeem Unity Points at participating casinos, hotels, resorts and cafes.

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Rewards are waiting for U

Start earning at participating locations worldwide. Join today for exclusive offers, benefits and more ways for you and your crew to come out and play.

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Frequently Asked Questions

Unity by Hard Rock is a global loyalty program unlike any other. For the first time in our 50 year history, you can earn incredible rewards while staying, dining, shopping, gaming and doing what you love at participating Hard Rock Cafes, Hotels, and Casinos – anywhere in the world. 

We wanted to create a loyalty program that is built around the entire Hard Rock Universe. Our goal is to offer you a more personalized and rewarding loyalty experience through a unified program that is unlike any loyalty program in the world.

We will be retiring Hard Rock Rewards and participating casino loyalty programs like Wild Card when Unity launches.  Continue using your Hard Rock Rewards, Wild Card and Seminole Wild accounts until Unity by Hard Rock rolls out at your location.

Participating Hard Rock and Seminole Gaming properties are launching Unity at different times, beginning April 2022 with Hard Rock Casino Northern Indiana and Hard Rock Hotel New York, many Hotels and Cafes in Summer 2022, and more participating locations being added throughout 2022 and beyond.  Keep using your current account and program until Unity launches at your location. 

Unity Points are earned on qualifying spend every time you game, purchase food, buy merchandise, or stay the night at one of our Hard Rock hotels. You can earn three (3) Unity Points for every US $1 spent in a participating cafe and non-casino hotel, and one (1) Unity Point for every US $1 spent on all other non-gaming spend in casinos. For gaming spend, the number of Unity Points you can earn will vary at each casino based on your game play. Unity Points can be used to make purchases of certain products and services (generally 100 Unity Points = US $1, unless stated otherwise) at participating locations across the Hard Rock Universe.  

Unredeemed Cafe offers are redeemable through their expiration dates.

To earn Unity Tier Credits and Unity Points on Hotel Bookings, a qualified stay must be booked directly with Hard Rock Hotels. You can make your booking through Unity by Hard Rock or use the mobile Unity by Hard Rock App. To ensure Unity Points are accurately credited to your Unity account, provide your Unity number when making reservations and at hotel check-in.