Explore the Hard Rock Universe
From getting the gang together from all corners of the globe, to finding solace when you need it most, there's a Hard Rock for that.
Rewards built around U
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Connect with music history
Discover the preeminent collector of music and entertainment memorabilia for over 50 years. Beginning with Eric Clapton's donation to simply mark his seat in London, our collection has grown to over 86,000 pieces worldwide -the largest such collection in the world.
1965’s Rubber Soul was a turning point for the Beatles. As their sound evolved, so did their style. They said goodbye to their matching suits and ushered in a more personalized look. With this suede jacket, John was showing his true self and celebrating his individuality as a person and songwriter.
You might recognize this outfit from Gaga’s cover appearance on the March 2014 issue of Harper's Bazaar as photographed by Terry Richardson. This sheer, floor-sweeping couture dress with corset bodice and matching neck ruff was meticulously hand-painted at the House of Herrera Atelier in Manhattan.
Seminole Tribe of Florida
Building on its rich heritage of courageous and groundbreaking achievements, the Seminole Tribe of Florida acquired the Hard Rock brand in 2007 and is now poised to expand its horizon even further, to all corners of the globe.
History in the Making
Isaac Tigrett and Peter Morton opened up their own American-style diner in an old Rolls Royce dealership. They called it Hard Rock Cafe. Fun fact: Isaac and Peter were only given a 6-month lease. Guess the landlord didn't think it would last.
Serving People and Our Planet
More than 40,000 Hard Rock employees enact our mottos of: "Love All-Serve All," "Save The Planet," "Take Time to be Kind" and "All Is One" across 248 locations that include owned/licensed or managed Hotels, Casinos, Rock Shop and Cafes spanning 74 countries. We work to improve lives, help communities and sustain the earth, infusing the power of music into all we do, wherever we are.